In the last days before the pitch competition, you and your team get more nervous and can´t wait until the momentous day. You are convinced, that there is no need for further work, but then you get another mail from the incubator team:

How to be recognized in the public? How to create a unique appearance? These questions will lead to a successful implementation of your brand. Discuss and develop a branding strategy for your Startup idea. Elaborate at least on the following points:

• Name, slogan & logo of your Startup
• Brand awareness
• Brand loyalty
• Brand preference
• Brand experience

The competition and target group analysis you have already elaborated in Phase B2 could help you.

Workload: 1 - 2 pages

Format: PDF

A fitting marketing strategy is the key to convince customers of your product and to be able to generate a huge number of sales. Concentrate on your target group you have figured out in Task B2.2. Decide on a suitable marketing strategy fitting for your Startup and explain your choice. It could be very interesting to take on aspects of the branding strategy as well. Your marketing strategy should at least cover the five P's of Marketing:

• Product
• Price
• Place
• Promotion
• People

Workload: 1-2 pages

Format: PDF

Together with a successful branding and marketing strategy the dissemination plan completes the most important areas of the appearance of your Startup. Develop a dissemination and promotion plan for the next 2 years with concrete relation to your developed Startup idea. Pay special attention to address not just customers but also providers on your platform.

Workload: 1-2 pages

The quality assurance department for E-Tutoring needs your support in improving the feedback given by e-tutors. For this, every group member completes the questionnaire (e.g. your group has 5 members = 5 questionnaires completed). The project manager of the group ensures that every team member has completed the questionnaire. Link to the questionnaire: https://forms.office.com/Pages/ResponsePage.aspx?id=3GKRtwSN9kSzssWh0LG5ob6MIRCLyvZAss4b42HSz3FUQUcxSkZFNEVXNExLVkRKTVlLTFpKODZTNyQlQCN0PWcu

The six weeks of your participation in the accelerator program are about to come to an end and you are eager to present your outcome in the final presentation of the contest Albania's Next Unicorn. Think carefully what content should be presented in the contest. Read and discuss the Pitch Deck of AirBnB within your group and create your own pitch deck to convince the international jury with your idea. It might be helpful to check out Guy Kawasaki's 10:20:30 pitch rule. Prepare for a 10 minute presentation of your pitch deck and be ready for 5 minutes of critical questioning.