Wow! Thank you for sending in your great results of the market analysis. We are confident that you are on the right track for the contest Albania's next Unicorn. We advise you to dive deeper into the business analysis. For developing your business further it's important to define your competitors on the market and clarify your target groups. Feel free to choose different methods for the analysis' and do not hesitate to contact your E-Tutor when questions are coming up.

Now that you have analyzed the Albanian market, it is important to look at the different players playing there against and with you. The importance to understand and anticipate the steps of the business' competitors is an essential part of being successful in the future and now. Choose a suitable tool for competition analysis and justify your decision. Explain the methodology behind the tool with reasonable scientific sources! Use the selected tool for a competition analysis for your Startup Idea located in Albania.

Workload: 2 pages

As your business idea becomes more and more concrete, the question arises, who will be your future costumers and how to convince them of your product. The key success factor of this crucial topic is to focus on specific target groups to address them specifically and successfully. Define your possible target groups and highlight the most important ones for your Startup. How did you proceed and how did you come to your decision? In addition, develop a “persona” and answer the following open points for one chosen target group:

• Buying behavior of the target group
• Which norms and values are predominating?
• Which kind of buying is preferred? (Online, in a store, trade fair etc.)
• Has the target group a strong brand affinity?

Workload: 1-2 pages

An attractive website is nowadays inevitable for young companies. Under the leadership of the public relations manager create an introduction speech (written form, or Video) to explain the product and/or service which can you offer on your platform (e.g., guided tourism tours). Please use specific vocabulary to address the target group identified in task B2.2.

Workload: 1 page

The interim presentation is coming soon! This is your chance to present your actual status of your business idea in front of experts. Prepare yourself for this first presentation. Create a PowerPoint presentation which fulfills the following requirements:

• Prepare for 10 minutes pitch and 5 minutes discussion
• Prepare your team for questions and always reflect on your progress, what may be bothering you and what you are looking forward to
• Use the ideas from the Workshop and Virtual Phase B for the presentation
• Individual presentation slots & detailed information will be distributed timely on the platform