Shortly after the Workshop you got an E-Mail from the Incubator program Management:

You and your team are getting a little bit nervous as the time is short but you look ahead with confidence as you have already drafted a great idea. After your successful participation in Workshop 2, you can start working on the current Phase B, which focuses mainly on the analysis towards a successful implementation of your business idea. Keep in mind your overarching goal, the pitch presentation at the Albanias next Unicorn pitch competition and thus the constant work and reflection of your business idea. For any organizational questions and clarification of the tasks you can always schedule a meeting with your E-Tutor. The following tasks will help you to prove the strengths of your initial business idea and to reflect your business in terms of the market conditions in Albania. Use the chance in your team to speak about Albanian culture and life.

Finding the one fitting business idea is a long and complicated process. We hope that our impulses during the workshop helped you form some rough ideas. Now discuss your ideas drafted during the Workshop within your group and agree on a common idea you will refine during the next tasks. Remember that the idea has not to be perfect at once, it will be perfect when you shape it constantly and add more parts of the puzzle during the incubator program. Compare your different ideas and consider combining those different ideas on an attractive platform. Write down the progress and the outcome of your discussion and address at least the following points:

• What will be the key values of your Startup?
• What are the activities and action fields?
• What is the product in the end?
• What makes your idea unique and interesting for investors?
• Would you consume your own product or service?

Workload: at least 2 pages

Format: PDF Task

In the beginning of an effective market analysis the general conditions of Albania should be gathered to build the ground for all the upcoming analysis steps. Analyze the situation for young Startups in Albania concerning the bullet points below. Be precise and focus on main arguments. Consider your business idea in the analyzing process where possible:

• Alternative products on the market
• New market members x Importance of supplier
• Power of the costumers x Economic factors
• Political factors
• Social Factors
• Legal Factors
• Technological Factors
• Ecological Factors

As the last step of the market analysis, draw a conclusion of your results. You can orientate yourself on the following question. What makes Albania attractive as founding country for Startups in comparison to Germany and Slovenia especially? Give reasons for your explanations!

Workload: 2-3 pages

Format: PDF

For a successful communication with stakeholders of all kinds the creation of a clear mission and vision statement is inevitable. Create a vision and mission statement of your Startup under the lead of the public relations manager. Try to use specific vocabulary in English language to address possible customers. Post the Vision and Mission statement into the public relations channel (this counts as weekly post).

Workload: At least 1 page